ⅰ、Why take BEC exams?
rigorous quality control
wide business context
value for study and business career
international recognition for work and study
ⅱ、What is International Business English? 什么是国际商务英语?
ⅲ、How to learn International Business English? 怎样学习国际商务英语?
e.g. The TV show was interrupted by too many commercials.
e.g. He called on some prospects but failed to make a sale.
e.g. These products are of Chinese make.
The factory manufactured five makes of tractors.
soft selling hard selling
Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.
have a bad year
The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.
break into/penetrate the market
There is chance that we’ll manage to break into the UK market
I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that’s true, but on the other hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the phone. As requested, we enclose for your attention…
e.g, All credit cards honoured here. The bank honoured this cheque.
e.g. I have got myself covered against fire.
e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.
1) chairman, president, CEO, Managing Director, General Manager.
2) dealer, merchant, trader, businessman, distributor.
3) deputy, vice-, associate, assistant.
4) discharge, unload, land
5) discount, reduction, rebate, allowance.
1 hr 30 mins ﹡
1 hr 10 mins
( 2 candidates)
12 mins ﹡﹡
14 mins ﹡﹡
16 mins ﹡﹡
* one overall grade
* each skill counts for 25%
* candidates also receive profile of performance
* Preliminary: two pass grades
* Vantage and Advance: three pass grades
ⅶ、Introduction to BP Preparation Resource
《Pass Cambridge Vantage》
Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global是BV常考的商务专题。下面以Brand power举例说明：
E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand
E.g. brand image/leader/loyalty/name/power/stretching
E.g. Explain why you brought one of the products.
strong sense of brand loyalty
good after-sales service
reliability of the product
good and consistent quality
good value for money
Tesco, J Sainsbury, Asda
《Working in English》
* mock exam papers: 9 sets
ⅷ、Register for BV
Answering business studies question
Business Studies is a skills based subject which tests students’ ability to use their knowledge. There are four basic skills:
Level One Description/Identification
Level Two Explanation
Level Three Analysis
Level Four Evaluation
To gain the highest grades, candidates must show evidence of the higher skills
Key types of questions Responses should:
Identify/state/describe.. make a point
Explain/outline… make a point and develop it
Discuss… present two sides of the debate
Examine/assess/analyse.. make a point and develop fully with some question of it
Critically assess/to what extent… explain both sides and evaluate
How to answer questions
What determines the price of a product?
● The price of a product is influenced by the costs. 1
● This is because firms have to charge a price which is greater than costs to make a profit. 2
● However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3
● Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may simply try to cover costs.
Question: Should firms train their employees?
By training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes. Employees might also be more motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money and is not always successful. It can also lead to a loss of production while staff are being trained. OVERALL, management will have to weigh up the potential benefits against the costs. If, for example, the firm has the necessary resources, the training is relatively cheap and is likely to lead to significant increases in productivity and profitability the firm likely to invest in it. If, ON THE OTHER HAND, the firm lacks the necessary finance and staff already have the skills required then training is LESS LIKELY.